Top 5 Beauty Retail Apps in Australia: Q2 2021 Performance

During the second quarter of 2021, the top five beauty retail apps in Australia showed varied performance trends in terms of weekly downloads, revenue, and active users. Here's a detailed look at how each app fared during this period.

Sephora - Beauty Shopping saw a fluctuating trend in weekly downloads, peaking at around 6.5K in the week of April 5 and experiencing a low of approximately 3.1K in the week of June 7. The app maintained a consistent number of weekly active users, starting at roughly 21.5K in late March and ending the quarter at about 20.5K.

Adore Beauty | Shop Beauty Now demonstrated significant growth in weekly downloads, with a notable spike to 9.3K in the final week of June. The app's user base expanded steadily throughout the quarter, reflecting a growing interest in its offerings.

Think Dirty – Shop Clean experienced moderate weekly downloads, with figures hovering around 300 to 500. Weekly revenue peaked at $105 in the week of May 31, and the app maintained a stable number of active users, averaging around 5.3K by the end of June.

FOREO For You had a consistent weekly download rate, fluctuating between 300 and 500. The number of active users remained relatively steady, starting at approximately 1.2K in late March and ending the quarter just below 1K.

BEAUTY BAY showed a decline in weekly downloads, starting at around 341 in late March and dropping to 162 by the end of June. The app's active user count also saw a downward trend, starting at approximately 1.7K and ending the quarter at about 1.6K.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.